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Ready To Drink Beverages
Varuni drinks are ready to drink beverages that brings the refreshing feel and taste to summer. Varuni Beverages is all about summer fun. The Varuni logo was created to be colourful and vibrant, this gives the feeling of fun, light and cheerful, which is what summer is all about. Varuni has a variety of products that it sells including its ready to drink beverages. The fruit personally photographed in a studio shows clearly the flavour that the drink is. Each drink is two fruit flavours mixed together, with water splashes added to give the refreshing feel.
The Process
The first steps of making the Varuni Beverage design was creating many different concepts and thumbnails for different designs. Some more geometric, some large or small and others with full image landscapes. Each design gives a different feel and in the end the mashing flavours and represents Varuni as a brand the best.
Steps to Design
The next steps were to find the best layout and colours to show on the cans, figuring out the orientation and how to display colour on the drinks.
Merchandise
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